I just cut my content team budget by 60% using Perplexity AI.
Not because I wanted to fire people.
Because Perplexity AI does certain tasks better and faster than humans can.
And when you see what Perplexity AI can do now, you’ll understand why.
Watch the video tutorial below where I test Perplexity AI live and show you exactly how it works.
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What Makes Perplexity AI Different Right Now
The Perplexity AI update that just dropped is not like other AI updates.
Most AI tools get slightly better with each update.
Perplexity AI just added Claude Sonnet 4.5 and completely changed the game.
Here’s why that matters for your business:
Perplexity AI now combines the smartest AI writer in the world with real-time internet access.
That means every piece of content Perplexity AI creates has current sources, real data, and actual citations.
When I create content with regular AI tools, I get generic advice.
When I create content with Perplexity AI, I get research-backed articles that rank.
The difference in quality is massive.
Perplexity AI doesn’t just write content.
It researches the topic first, finds the best sources, then writes based on current information.
That’s exactly what Google wants to rank in 2024.
Setting Up Perplexity AI With Claude Sonnet 4.5
Getting started with Perplexity AI and Claude Sonnet 4.5 is simple.
You need a Perplexity AI Pro or Max account.
Then you click on the model selector inside Perplexity AI.
You choose Claude Sonnet 4.5 from the list.
Now every Perplexity AI query uses the most advanced AI model available.
The Perplexity AI interface is cleaner than most AI tools.
No confusing menus.
No complicated settings.
Just ask Perplexity AI a question and it gives you sourced answers.
The Claude Sonnet 4.5 integration makes Perplexity AI smarter for complex tasks like content creation and coding.
Want the exact Perplexity AI setup I use for maximum results? Get it inside the AI Profit Boardroom along with 60+ business use cases.
I Tested Perplexity AI Against Claude For Content
I ran a real test comparing Perplexity AI to standalone Claude.
The task: Write an SEO blog post about Google’s latest algorithm updates.
Both tools got the same prompt.
Same instructions.
Same keyword targets.
The Perplexity AI result included 15 sources from reputable sites.
It cited every major claim with links to actual articles from October 2024.
The information was current, accurate, and useful.
The regular Claude result was generic SEO advice from outdated training data.
No sources.
No citations.
No proof of anything it claimed.
When you use Perplexity AI for content, you’re getting verifiable information that readers trust.
That trust translates into rankings because Google can verify your sources too.
The Perplexity AI Comet Browser Changes Everything
Perplexity AI launched a browser called Comet.
This is where Perplexity AI becomes more than a search tool.
The Comet browser has Perplexity AI built into every page you visit.
You can research topics while browsing with Perplexity AI.
You can send emails through Perplexity AI automation.
You can summarize any page using Perplexity AI.
I tested the Perplexity AI email feature during a live stream.
I said: “Email me at julian@juliangoldie.com with a summary of the latest Perplexity AI updates formatted in bullet points.”
Perplexity AI researched the updates.
Wrote the email.
Formatted it professionally.
Sent it to my inbox.
Total time: 15 seconds.
My assistant takes 30 minutes for the same task.
And Perplexity AI did it for free.
The email arrived perfectly formatted with all the current Perplexity AI features listed clearly.
How Perplexity AI Beats Traditional Search
Most people still use Google for everything.
That’s costing them hours every week.
When you search with Perplexity AI, you get organized answers with sources on one clean page.
When you search with Google, you get 10 links you have to click and read yourself.
I tested “Perplexity AI update” in both search engines.
Perplexity AI gave me a complete breakdown with citations in 10 seconds.
Google gave me a list of blog posts I had to manually review.
The time difference is massive when you do research all day.
Perplexity AI also prioritizes recent information.
Google showed me articles from months ago that were outdated.
If you need current, organized information quickly, Perplexity AI is better than Google now.
Creating SEO Content That Ranks With Perplexity AI
Here’s my exact Perplexity AI content process:
I start with a keyword I want to rank for with Perplexity AI.
Let’s use “AI SEO tools” as an example.
I ask Perplexity AI to research recent developments in AI SEO tools.
Perplexity AI pulls information from 20+ sources automatically.
Then I use Claude Sonnet 4.5 inside Perplexity AI to write the article.
The result is content backed by real research that ranks faster.
I published one article using this Perplexity AI method and it hit page one in 48 hours.
The reason Perplexity AI content ranks well is simple: it’s better researched than competitor content.
Google can see your sources are legitimate.
Readers can verify your claims.
That combination makes Perplexity AI content more trustworthy and rankable.
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Building Tools With Perplexity AI App Builder
Most people don’t know Perplexity AI can build apps.
This feature alone is worth the Perplexity AI Max subscription.
You can create calculators, trackers, and tools with just a Perplexity AI prompt.
I built a habit tracker using Perplexity AI in under 5 minutes.
The Perplexity AI system created the interface, the functionality, and pulled relevant resources automatically.
The app worked immediately without any coding required.
When Perplexity AI builds an app, it uses dozens of sources for inspiration.
One app I created with Perplexity AI referenced 56 sources and 20 videos.
That’s the level of research Perplexity AI puts into everything it creates.
If you need simple business tools, Perplexity AI can build them faster than hiring a developer.
Want to learn how to build Perplexity AI apps for your business? Get the training inside the AI Profit Boardroom.
Perplexity AI YouTube Summarization Feature
The Comet browser from Perplexity AI has an insane YouTube feature.
You can tell Perplexity AI to summarize any video.
You can ask Perplexity AI to extract specific insights.
You can command Perplexity AI to skip to the interesting parts.
I tested this on an hour-long tutorial.
Perplexity AI analyzed the video, identified key moments, and jumped directly to them.
Then I asked Perplexity AI to email me the summary.
Perplexity AI extracted the insights, formatted them, and sent them to my inbox automatically.
This one Perplexity AI feature saves me hours every single week.
No more sitting through long videos when Perplexity AI can extract what you need in 2 minutes.
How I Use Perplexity AI For Facebook Ad Creation
Creating Facebook ads at scale is brutal.
You need different hooks for different audience temperatures.
You need proof-driven angles and curiosity-driven angles.
You need to test 50+ variations to find winners.
I use Perplexity AI to solve this problem.
I give Perplexity AI a detailed prompt for ad hooks targeting my audience.
Perplexity AI researches successful ad examples from across the web.
Then Perplexity AI creates 50 hooks based on proven patterns.
The difference between Perplexity AI hooks and regular AI hooks is massive.
Perplexity AI shows you the sources for each hook it creates.
You can see which successful ads inspired each Perplexity AI suggestion.
I tested two hooks from the same Perplexity AI batch.
Hook one generated leads at $3.50 each.
Hook two generated leads at $25 each.
The only difference was the first 3 seconds of the ad.
That’s how much the Perplexity AI research quality matters.
Want my complete Perplexity AI ad creation system with SOPs? It’s inside the AI Profit Boardroom.
Ranking Inside Perplexity AI Search Results
More people are using Perplexity AI as their primary search engine.
That means you need to rank inside Perplexity AI if you want that traffic.
Here’s how I rank my agency inside Perplexity AI:
I create comprehensive content targeting specific Perplexity AI queries.
I make sure my content has strong citations and sources.
I publish the same information across multiple platforms.
When someone searches “SEO training Japan” in Perplexity AI, my agency appears first.
The key to ranking in Perplexity AI is publishing everywhere with consistent messaging.
I publish on Reddit, LinkedIn, Medium, X, and my website.
All targeting the same keyword from different angles using Perplexity AI research.
Perplexity AI pulls from all these sources and positions me as the authority.
The content needs to be comprehensive and well-cited for Perplexity AI to recommend it.
Generic content doesn’t rank in Perplexity AI search.
Only detailed, sourced content makes it into Perplexity AI recommendations.
My Perplexity AI Content Scaling System
I publish 500 pieces of content daily using Perplexity AI and automation.
That sounds impossible but it’s actually straightforward with Perplexity AI.
I create one video about a topic using Perplexity AI for research.
Then I take that video transcript and feed it back into Perplexity AI.
Perplexity AI creates unique articles optimized for each platform.
One video becomes 10 different blog posts through Perplexity AI.
Each Perplexity AI article targets the same keyword but approaches it differently.
I publish these Perplexity AI articles across Medium, LinkedIn, Reddit, X, and Substack.
The result? Multiple page one rankings for the same keyword using Perplexity AI content.
Perplexity AI makes this possible because it generates truly unique content each time.
It’s not spinning content.
Perplexity AI is researching and writing from different angles for each platform.
Want the exact Perplexity AI workflow for scaling content? Get it inside the AI Profit Boardroom.
Using Perplexity AI For Lead Generation
Every piece of Perplexity AI content I create has one purpose: generate leads.
I don’t create Perplexity AI content just to rank.
I create Perplexity AI content that sends people to my sales funnels.
Each article created with Perplexity AI has natural CTAs built throughout.
Each Perplexity AI blog post links to my services.
Each piece of Perplexity AI content targets buyers, not just browsers.
I generate 200-300 leads per day using this Perplexity AI content system.
The content ranks in Perplexity AI search and Google.
It gets traffic from social platforms where I publish it.
And it converts readers into customers because the Perplexity AI content is actually helpful.
When you use Perplexity AI for business content, quality matters more than quantity.
But Perplexity AI lets you have both quality and quantity at scale.
Perplexity AI Coding Capabilities
You can use Perplexity AI to write code for websites, tools, and calculators.
I tested Perplexity AI coding during a live demonstration.
I asked Perplexity AI to create an SEO calculator as a single HTML page.
Perplexity AI wrote the complete code in under 30 seconds.
I pasted the Perplexity AI code into a preview tool.
It worked perfectly on the first try.
No errors, no bugs, just functional code from Perplexity AI.
You can also use Perplexity AI to redesign existing pages.
I copied my sales page content and gave it to Perplexity AI.
I told Perplexity AI to redesign it as a high-converting landing page.
Perplexity AI created the entire page with modern design and proper structure.
The Perplexity AI version looked more professional than my original design.
If you need simple coding tasks done, Perplexity AI can handle them faster than most developers.
Need help implementing Perplexity AI in your business? Book an AI Discovery Session here.
Why Quality Control Still Matters With Perplexity AI
Perplexity AI is powerful but you can’t just publish everything it creates.
Quality control is critical with Perplexity AI content.
I always review what Perplexity AI produces before publishing.
I check that Perplexity AI sources are credible and current.
I verify the Perplexity AI information matches my brand voice.
I ensure the Perplexity AI content actually helps my target audience.
Automation with Perplexity AI doesn’t mean ignoring quality.
It means producing more high-quality content in less time using Perplexity AI.
The businesses winning with Perplexity AI are combining speed with human oversight.
They’re not blindly publishing everything Perplexity AI creates.
They’re using Perplexity AI to work faster, then applying judgment to the output.
Perplexity AI vs ChatGPT: When To Use Each
I use both Perplexity AI and ChatGPT daily.
But they excel at different tasks.
Use Perplexity AI when you need sourced research and current information.
Use ChatGPT when you need creative writing without research requirements.
For SEO content creation, Perplexity AI wins because of the sources.
For quick email copy, ChatGPT is faster and simpler.
For ad hooks, Perplexity AI is better because it shows proven examples.
For brainstorming, ChatGPT works fine without research.
The smart strategy is using both tools for their strengths.
But if I could only keep one tool, Perplexity AI delivers more value for my business.
Want to learn the best AI tool for every business task? Join the AI Profit Boardroom for complete training.
Perplexity AI Pricing: Pro vs Max
Perplexity AI offers two paid tiers: Pro and Max.
Both Perplexity AI plans give you Claude Sonnet 4.5 access.
The main difference is the app building feature in Perplexity AI Max.
If you’re creating tools with Perplexity AI regularly, Max is worth the extra cost.
If you mainly need research and content, Perplexity AI Pro is sufficient.
I use Perplexity AI Max because I build apps and calculators often.
But most businesses will be fine starting with Perplexity AI Pro.
The Comet browser from Perplexity AI is free for everyone.
You don’t need a paid Perplexity AI plan to use the email automation.
Start with Perplexity AI Pro and upgrade to Max if you need the advanced features.
How Perplexity AI Saves 100+ Hours Monthly
Before Perplexity AI, my team spent hours on manual research.
They’d read 20 articles to write one blog post.
They’d watch complete videos to extract key insights.
They’d manually draft and send follow-up emails.
Now Perplexity AI handles all of that in minutes instead of hours.
Perplexity AI researches topics more thoroughly than my team could.
Perplexity AI summarizes videos instantly instead of watching them fully.
Perplexity AI drafts and sends emails automatically through Comet.
The time saved with Perplexity AI exceeds 100 hours per month.
That’s time I now spend on strategy, sales, and business growth.
If you’re doing manual research in 2024, you’re wasting valuable time.
Perplexity AI is faster and often more comprehensive than human research.
Ready to save 100+ hours monthly with Perplexity AI? Get the complete system in the AI Profit Boardroom.
Perplexity AI For Multi-Platform Publishing
Publishing content across platforms used to require separate teams.
Now I do it all with Perplexity AI automation.
I create one video using Perplexity AI research.
Then I repurpose that video into platform-specific content with Perplexity AI.
Perplexity AI creates a LinkedIn article from the video.
Perplexity AI writes a Reddit post optimized for that community.
Perplexity AI generates a Medium article with proper formatting.
Perplexity AI creates X threads that drive engagement.
Each piece of Perplexity AI content is unique and optimized for its platform.
This isn’t content spinning with Perplexity AI.
It’s strategic repurposing where Perplexity AI understands each platform’s requirements.
I reach 26,000 people monthly on Reddit alone using this Perplexity AI system.
All from content that started as one video repurposed through Perplexity AI.
The Perplexity AI Research Advantage
The biggest advantage of Perplexity AI is the research quality.
When you ask Perplexity AI a question, it doesn’t just guess.
Perplexity AI searches the web for current information.
Perplexity AI pulls from credible sources.
Perplexity AI cites everything it uses.
This makes Perplexity AI content more trustworthy than generic AI writing.
When I create content with Perplexity AI, I know the information is current.
When I use regular AI, I’m hoping the training data was accurate.
That difference matters for ranking, trust, and conversions.
Google is getting better at detecting AI content without sources.
Perplexity AI solves that problem by building sources into everything it creates.
How Perplexity AI Handles Complex Prompts
Perplexity AI can handle massive, complex prompts.
I tested this with a 6,000-word prompt for ad creation.
Regular AI tools would choke on that much context.
Perplexity AI processed it perfectly and generated quality output.
The Perplexity AI response included research from actual successful ads.
It showed me which direct response examples inspired each hook.
The Perplexity AI output was better because it had more context to work with.
When you give Perplexity AI detailed information, it uses all of it intelligently.
You don’t need to simplify your prompts for Perplexity AI.
Give it everything and let Perplexity AI figure out the best approach.
Perplexity AI Email Automation In Action
The Perplexity AI email feature through Comet is underrated.
Most people don’t even know Perplexity AI can send emails.
But I use this Perplexity AI feature multiple times daily.
I tell Perplexity AI to research a topic and email me the summary.
Perplexity AI researches, writes, formats, and sends automatically.
I tell Perplexity AI to send follow-ups to specific addresses.
Perplexity AI drafts professional emails and sends them immediately.
For simple email tasks, Perplexity AI is faster than any assistant.
The Perplexity AI email system is free and works surprisingly well.
You don’t need complex automation tools when Perplexity AI handles it natively.
Perplexity AI For Competitor Research
I use Perplexity AI to research competitors constantly.
Perplexity AI can analyze competitor strategies quickly.
I ask Perplexity AI about competitor content approaches.
Perplexity AI pulls information from their sites, interviews, and public data.
I ask Perplexity AI about competitor pricing and positioning.
Perplexity AI finds and summarizes that information with sources.
This Perplexity AI competitor research takes minutes instead of hours.
And the Perplexity AI results are comprehensive because it checks multiple sources.
You can’t manually research competitors as thoroughly as Perplexity AI can.
The time savings alone make Perplexity AI worth it for competitive intelligence.
Want to learn advanced Perplexity AI research techniques? Get them in the AI Profit Boardroom.
Perplexity AI Speed vs Accuracy
Some people worry that Perplexity AI sacrifices accuracy for speed.
That’s not true in my experience with Perplexity AI.
Perplexity AI is both faster and more accurate than manual research.
The reason Perplexity AI works so well is the source-checking.
Perplexity AI doesn’t just generate answers.
It verifies information across multiple sources before presenting it.
This makes Perplexity AI more reliable than AI that just generates text.
I’ve fact-checked hundreds of Perplexity AI responses.
The accuracy rate is higher than my team’s manual research.
Because Perplexity AI checks more sources than a human realistically can.
The Future Of Perplexity AI
Perplexity AI is improving faster than any tool I’ve seen.
Six months ago, Perplexity AI was just a better search engine.
Now Perplexity AI builds apps, codes websites, and automates emails.
The trajectory of Perplexity AI development is accelerating.
Every update makes Perplexity AI more capable and useful.
In six months, Perplexity AI will probably handle tasks we can’t imagine today.
The businesses adopting Perplexity AI early will dominate their markets.
The ones waiting will spend years catching up to what’s possible now.
Start using Perplexity AI today and stay ahead of the curve.
Frequently Asked Questions About Perplexity AI
Is Perplexity AI really better than hiring researchers?
For most research tasks, yes. Perplexity AI pulls from dozens of sources in seconds and costs a fraction of researcher salaries. For complex analysis requiring judgment, humans are still better.
Can Perplexity AI replace Google completely?
Perplexity AI is better for organized, sourced answers. Google is better for browsing many perspectives. I use Perplexity AI for 70% of searches now and Google for the rest.
Does Perplexity AI work offline?
No. Perplexity AI requires internet access because it searches the web in real-time for every query. That’s why Perplexity AI responses are always current.
Is Perplexity AI content detectable as AI?
Perplexity AI content includes sources and citations, which makes it more trustworthy. But you should still edit and add your perspective before publishing anything from Perplexity AI.
Can I use Perplexity AI for commercial projects?
Yes. You own the content Perplexity AI creates for you. Just make sure you quality-check everything before using Perplexity AI content commercially.
Does Perplexity AI work with other AI models?
Yes. Perplexity AI lets you switch between Claude Sonnet 4.5, GPT-4, and other models depending on your task. You’re not locked into one AI model with Perplexity AI.
Will Perplexity AI make my content team obsolete?
Perplexity AI makes content teams more efficient, not obsolete. Use Perplexity AI for research and drafts, then have humans refine and polish the output.
Can Perplexity AI help with SEO rankings?
Perplexity AI helps create better-researched content with sources, which Google favors. But Perplexity AI alone won’t rank content – you still need proper SEO optimization.
Is the Perplexity AI Comet browser safe?
The Comet browser from Perplexity AI is new, so long-term data is limited. I use it for specific tasks but keep Chrome as my main browser for now.
How much does Perplexity AI cost monthly?
Perplexity AI Pro costs around $20/month. Perplexity AI Max costs more but includes app building. The basic Perplexity AI search is free forever.
Final Thoughts On Perplexity AI
Perplexity AI changed how I run my entire business.
The combination of Perplexity AI research and Claude Sonnet 4.5 writing is unmatched.
If you’re using outdated AI tools, you’re working harder than necessary.
Perplexity AI is faster, smarter, and more useful than what most businesses use.
The companies adopting Perplexity AI now will dominate their markets in 2025.
The ones hesitating will spend years trying to catch up.
Start using Perplexity AI today and transform your workflow immediately.
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About the Author: Julian Goldie is an SEO entrepreneur and founder of Goldie Agency. He’s trained over 50,000 students on using Perplexity AI and automation to scale businesses faster. His YouTube channel reaches over 2 million people monthly using Perplexity AI-powered content strategies.